Androniki Bossonis is a 20-plus year marketing veteran, with an impressive resume of marketing and branding successes, such Madrigal Audio / Mark Levinson, REObroker.com, and more. Ms. Bossonis also built a technology startup in 2010 with a former Yahoo! executive, in three years grew the company to $3.5 million in sales, then sold it to a publicly-traded company.
“Although we are highly successful and still growing, it has been an ongoing challenge for us raise awareness on the subjects of waterproofing, deck maintenance and deck construction. Potential customers sometimes choose the lowest-bidding contractor, not realizing the difference in what they are getting for the price. They end up calling us a few years later for costly repairs due to inferior coating products or workmanship.
We believe that Androniki’s knowledge of branding, messaging and SEO can enable us to effectively communicate our value proposition and key benefits regarding waterproofing systems, deck construction and deck coatings,” says Fred Wanke III, founder and President of WICR, Inc. “And, with 3 offices and another location opening soon, Androniki’s technology expertise can help keep our team members on the same page during this growth phase.”
Ms. Bossonis will be based primarily out of the Orange County office in Fullerton, CA.
About WICR, Inc., Waterproofing and Decking
WICR, Inc. has been providing waterproofing solutions for roof decks, balcony decks, planters, courtyards, podiums, below tile systems, and more throughout Southern California, Arizona, and Nevada for over 17 years. We are deck coating specialists as well as deck construction and deck repair experts. Our deck coating specifications and waterproof installation techniques exceed all industry standards. With over 17 years of experience, WICR provides owners, contractors, project managers, property managers, and HOAs with the peace-of-mind that their deck construction, deck repair and waterproof coating installations are built to last. Dex-O-Tex, MerKote and Westcoat certified.
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